Our Focus Areas

Altria Ventures creates opportunities for our partners to grow their business by providing early and late stage financing, experienced thinking and guidance and the ability to tap into our network and years of executional excellence.​
Altria Ventures creates opportunities for our partners to grow their business by providing early and late stage financing, experienced thinking and guidance and the ability to tap into our network and years of executional excellence.​
  Green Right
​​​​​​​​​Our strategy is to maximize our core business while innovating for the future. We believe our opportunity to shape the future has never been greater as we are looking to accelerate our speed to market for innovative technologies and products​.​​​
We are looking to invest in companies with innovations that can be implemented by or adapted to the businesses of Altria's companies, or enable us to expand to relevant, untapped areas. We help companies increase the reach of their unique expertise, ideas, techniques and technologies in two key areas:​
New Technology Solutions​
Technology, and its pace of change, is impacting the way we connect with our consumers one-to-one and in-store, every day. We are looking to be on the forefront of this change in order to align with our consumers' expectations of our brands. We focus on technology solutions that will enable us to propel our businesses into the future.​
Key focuses include data analytics, ecommerce, mobile coupons, digital merchandising solutions, battery technology, data security, age and identification verification, inventory management and product intelligence.
Emerging & Alternative Tobacco Products & Services​
Our innovation aspiration is to be the U.S. leader in authorized, non-combustible, reduced-risk products. To that end, we are focused on creating reduced harm alternatives for adult tobacco consumers. The FDA has adopted a continuum of risk that we support. Its stated goal is to "encourage innovative, less harmful and satisfying non-combustible products for adults who want or need nicotine."​
We are interested in products and services that help us advance this goal and accelerate our innovation and product development pipeline.​
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