Highlights from Altria's Leading Operating Companies
Altria’s tobacco operating companies have leading positions in the most profitable tobacco categories in the United States: cigarettes, smokeless tobacco products and tipped machine-made large cigars. Altria’s tobacco operating companies’ performance is driven by a focus on four premium brands: Marlboro, Black & Mild, Copenhagen and Skoal. Each of these brands has superior brand equity and strong adult demographics that support premium pricing. Altria’s tobacco operating companies focus on brand momentum, which we view as continued strength across a variety of brand metrics, including brand equity, demographics, retail share and profitability.