We challenge our partners to think differently about the way they are meeting the needs of young people and about the way they are connecting with one another. And we are responsive to the changing data and trends in underage tobacco use. From our research on underage tobacco prevention, we saw an increase in use of e-vapor products among high school students. We were able to work with Caron Treatment Centers to expand the cessation programming for high school students to address e-vapor use. We also know from research that Lesbian, Gay, Bisexual, Transgender and Queer/Questioning (LGBTQ) youth engage in risky behaviors, including tobacco use, at higher rates than non-LGTBQ youth. Because we know that caring adults are critical to the success of young people, we invested $1.7 million in Big Brothers Big Sisters of America and MENTOR to develop tools, resources and training for mentoring LGBTQ youth.
I am proud of this work and my company’s commitment to supporting evidence-based programming that is improving the lives of young people.