​Communicating With Our Trade Partners 
So We All Win Together
Claudia Mills, Associate Manager, Sales Communications, Altria Group Distribution Company​
Because our communications are clear, effective and honest, they help strengthen our relationships with our trade partners.​
I design and execute communications that inform and engage our trade partners in support of our tobacco companies’ initiatives. Our communications help our customers understand what’s happening with our companies and what they have to do as a result, including any actions they have to take. It’s critical that our communications are simple, clear and actionable.​

"​I keep trade partners in mind while building programs so we can all win together."

Communications on our responsibility initiatives include:​
  • Supporting the We ​Card® program. Over 90 percent of retailers have We Card signage in stores.​
  • Providing free age-verification training for retail partners through our retailer website.
  • Working with retail trade partners to verify compliance with Philip Morris USA carton limits to help prevent illicit distribution of cigarettes.
  • Requiring our retail trade partners to merchandise products in a non-self-service manner.

I keep trade partners in mind while building programs so we can all win together.

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