K.C. Crosthwaite serves as Senior Vice President and Chief Strategy & Growth Officer, Altria Group. In this role, K.C. identifies and pursues Altria's strategic and innovative growth priorities. He also oversees Altria's strategic investments, technology strategy, investor relations and communications, strategy and business development, and Ste. Michelle Wine Estates.
Since joining Philip Morris USA in 1997, K.C. has held a number of leadership positions across Altria's family of companies, including President and Chief Executive Officer for Philip Morris USA, where he oversaw operations for Philip Morris USA and John Middleton, as well Vice President, Strategy and Business Development, and Vice President & General Manager, Marlboro. K.C. also led Altria Ventures' international efforts with innovative tobacco products.
A graduate of Marquette University, K.C. earned his M.B.A. from Providence College. K.C. currently serves on the Board of Directors for UNCF, The Richmond Forum, Cronos Group and Board Observer for JUUL Labs.