Our Mission & Values

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In pursuing our Mission, our family of companies will:​
​​Grow our leadership advantage through our people, our culture and our business partners.​
​​Help solve societal issues important to our business, stakeholders and communities.​
​Offer our consumers enjoyable product choices, including reduced harm products.
​​Generate sustainable growth and long-term value for our shareholders.
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​Our Values
​ guide our behavior as we pursue our Mission and our business strategies.​

Integrity, Trust And Respect​
​​We believe in operating with integrity, trust and respect, both as individuals and as a family of companies.​​
Passion To Succeed​
​​We demonstrate a passion to succeed in all aspects of our businesses.​​
Executing With Quality​
​​We believe in executing with quality by understanding and responding to our companies' adult tobacco and wine consumers' preferences.​​​
Driving Creativity Into Everything We Do​
​​We believe in driving creativity into everything we do, resulting in innovation and continuous improvement for our companies' adult tobacco and wine consumers and our business processes.​​​
Sharing With Others
​We believe in sharing with others, unleashing the tremendous resources of our people as a force for good into the communities in which we live and work.​​
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