Our Leadership

 
Our senior leadership brings deep experience to managing our business and setting the strategic direction of the company.
Our Leadership
K.C. Crosthwaite Profile Photo
Jon Moore
President and Chief Executive Officer
Jon Moore serves as President and Chief Executive Officer for Philip Morris USA, where he leads the company's efforts to responsibly manufacture and market its brands to adult tobacco consumers in a financially disciplined way.
Since joining the Altria family of companies in 2003, Jon has held various leadership roles including Vice President, Heated Tobacco Products, leading efforts to bring innovative heat-not-burn products to the American market on PM USA's behalf; Managing Director, Brand Management Heated Tobacco Products, PM USA, Director of Marketing, Nu Mark, various roles within Altria Group Distribution Company and brand management roles for PM USA and USSTC.  
A graduate of Fort Lewis College, Jon serves on the Board of Directors for Partnership for the Future, a Richmond based non-profit that helps motivated high school students with limited resources transition from high school to college and employment.
 
Sheila Freeman
Vice President
Manufacturing
Sheila Freeman serves as Vice President, Manufacturing, where she oversees Philip Morris USA's smokeable tobacco brands. She is responsible for the day to day strategic direction of PM USA Manufacturing.
Sheila joined the Philip Morris USA Finance Department in 1991. After assignments in Finance and Operations, she joined the Information Services Organization where she held many positions including Managing Director, SAP Competency Center. She then joined the Sales Organization, and was appointed Managing Director, Customer Services and Distribution and subsequently Managing Director, National Accounts. She then moved to PM USA Manufacturing in the position of Senior Director, Operations Logistics. Sheila most recently held the position of Senior Director, Regulatory Planning.
Sheila serves on the Board of Directors for the CARITAS Organization. She attended the University of Alabama in Tuscaloosa for her undergraduate studies, where she majored in Accounting, and Mississippi State University in Starkville, where she received her M.B.A​.
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Jon Moore Picture
Michael Manson
Vice President
Heated Tobacco Products
Michael Manson is Vice President, Heated Tobacco Products, leading efforts to bring innovative heat-not-burn products to the American market on PM USA's behalf.
Since joining the Altria family of companies in 2009, Michael has held various roles in Finance, Strategy & Business Development, Sales and Brand Management. Most recently, he was Senior Director, Heated Tobacco Products, helping to shape the commercialization strategy for new product launches.
Michael has also supported the Strategy & Business Development group, leading efforts to assess Altria's long-term business strategy and review potential M&A opportunities.
A graduate of Virginia Polytechnic Institute and State University (Virginia Tech), Michael received a B.S. in Finance in 2009 with a minor in History. He temporarily left Altria to obtain an M.B.A. from the University of Virginia in 2014. He is a Richmond native and is active in the Boy Scouts of America.​​​​​​​