Our Leadership

Our senior leadership brings deep experience to managing our business and setting the strategic direction of the company.
Our Leadership
K.C. Crosthwaite Profile Photo
Heather Newman
President and Chief Executive Officer
Heather Newman serves as President and Chief Executive Officer for Philip Morris USA, where she leads the company's efforts to responsibly manufacture and market its brands to adult tobacco consumers in a financially disciplined way.
Previously, Heather held a number of brand marketing leadership roles, including Vice President & General Manager, Marlboro, and Director of Brand Management, Skoal, for U.S. Smokeless Tobacco Company, the world’s leading producer and marketer of smokeless tobacco.  
Heather has also served as the Director of Strategy and Business Development for Altria Client Services, dedicating her time to growing the Altria Ventures Fund. Since 1999, she has held various leadership roles in Altria Group Distribution Company and in Brand Management for Philip Morris USA as well as John Middleton. 
Heather received her undergraduate business degree in 1999 from Saint Joseph's University's Erivan K Haub School of Business with a concentration in Food Marketing and also completed her M.B.A. at Saint Joseph's University Erivan K Haub School of Business with a concentration in Marketing.
She serves on the Board of Directors of the Virginia Mentoring Partnership and the Executive Advisory Council for the University of Richmond Robins School of Business, as well as on the Board of Visitors for St. Joseph’s University​.
Sheila Freeman
Vice President
Sheila Freeman serves as Vice President, Manufacturing, where she oversees Philip Morris USA's smokeable tobacco brands. She is responsible for the day to day strategic direction of PM USA Manufacturing.
Sheila joined the Philip Morris USA Finance Department in 1991. After assignments in Finance and Operations, she joined the Information Services Organization where she held many positions including Managing Director, SAP Competency Center. She then joined the Sales Organization, and was appointed Managing Director, Customer Services and Distribution and subsequently Managing Director, National Accounts. She then moved to PM USA Manufacturing in the position of Senior Director, Operations Logistics. Sheila most recently held the position of Senior Director, Regulatory Planning.
Sheila serves on the Board of Directors for the CARITAS Organization. She attended the University of Alabama in Tuscaloosa for her undergraduate studies, where she majored in Accounting, and Mississippi State University in Starkville, where she received her M.B.A​.
Jon Moore Picture
Jon Moore
Vice President
Heated Tobacco Products
Jon Moore is Vice President, Heated Tobacco Products, leading efforts to bring innovative heat-not-burn products to the American market on PM USA's behalf.
Since joining the Altria family of companies in 2003, Jon has held various leadership roles including Managing Director, Brand Management Heated Tobacco Products, PM USA, Director of Marketing, Nu Mark, various roles within Altria Group Distribution Company and brand management roles for PM USA and USSTC.
A graduate of Fort Lewis College, Jon serves on the Board of Directors for Partnership for the Future, a Richmond based non-profit that helps motivated high school students with limited resources transition from high school to college and employment.​​​​​​​