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    Our Mission & Values

    In pursuing our Mission, our family of companies will:​

    ​​Grow our leadership advantage through our people, our culture and our business partners.​
    ​​Help solve societal issues important to our business, stakeholders and communities.​
    ​Offer our consumers enjoyable product choices, including reduced harm products.
    ​​Generate sustainable growth and long-term value for our shareholders.

    ​Our Values
    ​ guide our behavior as we pursue our Mission and business strategies.​

    Integrity, Trust and Respect​
    ​​We believe in operating with integrity, trust and respect, both as individuals and as a family of companies.​​
    Passion to Succeed​
    ​​We demonstrate a passion to succeed in all aspects of our businesses.​​
    Executing With Quality​
    ​​We believe in executing with quality by understanding and responding to our companies' adult tobacco and wine consumers' preferences.​​​
    Driving Creativity Into Everything We Do​
    ​​We believe in driving creativity into everything we do, resulting in innovation and continuous improvement for our companies' adult tobacco and wine consumers and our business processes.​​​
    Sharing With Others
    ​We believe in sharing with others, unleashing the tremendous resources of our people as a force for good into the communities in which we live and work.​​