Sustainable Tobacco Curing
After harvesting tobacco, growers "cure" it using air, sun, heat and/or fire. Curing tobacco increases the leaf’s natural flavor and reduces its moisture, allowing it to be stored longer. Around the world, growers use different kinds of energy to cure tobacco. For example:
- In the U.S., propane or natural gas is often used.
- In some countries, like Brazil, growers use wood.
Our tobacco companies support replenishing trees used in the tobacco curing process. Although wood curing is used in only a small amount of the tobacco our companies purchase, we invest in programs to re-populate the trees. For example, in Brazil, Universal Leaf
, a PM USA tobacco supplier, reported that over the past 12 years, it supplied its contracted growers with millions of eucalyptus seedlings, which is equal to about 88,000 acres of woodlot plantings. These woodlots allow growers to be self-sufficient when they use wood for curing tobacco and building barns.