Altria's support for arts and cultural initiatives in Richmond, Va. and Washington, D.C. focuses on innovative programs that build and diversify audiences and increase community access to the arts. We also focus on major sponsorships that bring positive attention and thought-provoking, world-class cultural experiences to our communities.
For instance, we supported The Valentine's creation of the "This is Richmond, Virginia" exhibition. This museum engages and educates a diverse group of audiences by telling the story of Richmond's past and celebrating diversity. It serves as the only museum dedicated to Richmond's history and hosts conversations that provoke discussion and engage diverse groups of stakeholders, discussing some of Richmond's most sensitive topics in a meaningful way.