Investing in Communities

Success360°​
​Altria's tobacco companies support Success360°​ by investing in leading national and local non-profit organizations that serve kids and their families. Success360°​ encourages collaboration among youth serving organizations to better connect the services they provide in and out of the classroom.
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Success360°​
​Altria's tobacco companies support Success360°​ by investing in leading national and local non-profit organizations that serve kids and their families. Success360°​ encourages collaboration among youth serving organizations to better connect the services they provide in and out of the classroom.
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​​We invest in nonprofits to help make our communities stronger and address issues important to our business. 
​Each year we donate millions of dollars​ in cash and in-kind contributions to hundreds of non-profit organizations. Our goal is to help find long-lasting solutions to the challenges facing our communities. For example, our support for education and youth development is an investment in our communities’ long-term future, and it also helps strengthen the next generation of our workforce.
​Today, our companies focus their giving in the following key areas:​​
Supporting Youth Development
​Altria's tobacco companies invest in positive youth development as a way to help address a core business concern: underage tobacco use. Success360° helps nonprofits better support middle school kids' academic achievement and healthy development through collaboration in and out of the classroom. For example, we support The First Tee’s DRIVE program, an engaging sports-based program focused on essential character-building values that help kids succeed in life. Each lesson of the program is integrated with core values including honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy and judgment. 

Learn more​ about our Success360° initiative.
Protecting the Environment​​

​Altria and its operating companies' environmental contributions support organizations that focus on reducing the environmental impact of our businesses and promoting the sustainability of the natural resources on which we depend.


We partner with the National Fish and Wildlife Foundation (NFWF) to address water conservation efforts, tree reforestation, sustainable agricultural practices, and protecting the Chesapeake Bay. Additionally, Altria partners with Keep America Beautiful to support the Great America Cleanup where more than 400,000 people volunteered nationally.​

Civic Engagement​​

​Sustainable communities depend on committed leadership from many sectors, including business. Altria's companies are engaged corporate citizens in their headquarters and operating communities. Our leaders work collaboratively on solutions to local priorities.

 

Altria was a founding sp​onsor of the 2015 UCI Road World Championships held in Richmond, Va. In addition to our financial support, our employees volunteered at 17 activities totaling more than 3,400 hours to help prepare and beautify Richmond for this milestone event. For the Richmond community, the bike race led to an economic impact of $160 million.​

Arts & Culture​
​Altria's support for arts and cultural initiatives in Richmond, Va. and Washington, D.C. focuses on innovative programs that attract new and different audiences while increasing community access to the arts. We also focus on major sponsorships that bring positive attention and thought-provoking, world-class cultural experiences to our communities. 

For example, we provided support to the Ford’s Theatre Society for programs recognizing the life and legacy of President Lincoln and the 150 years since his assassination in April 2015.

In 2015, Altria supported the Virginia Museum of Fine Arts’ exhibitions The Art of the Flower and Rodin: Evolution of a Genius. VMFA had nearly 92,000 visitors to The Art of the Flower while projecting 80,000 to Rodin: Evolution of a Genius. Additionally, The Virginia Historical Society reopened in 2015 after a two-year renovation. As part of the grand reopening, Altria supported two first-class exhibitions, The Story of Virginia and Dressing Downton: Changing Fashions for Changing Times
Humanitarian Aid & Military Support
​Altria supports emergency relief by contributing to the American Red Cross, an organization that provides aid for communities in times of natural disaster or crisis. 

Our company is proud to support programs for veterans, active duty and transitioning military personnel as well as their families, and these investments are producing results. For example, Altria supported the confirmed hiring of nearly 800 U.S. military veterans and spouses in our operating communities since 2013 through our partnership and investments with Hire Heroes USA. We are also proud to count the USO, Paralyzed Veterans of America and many others as partners in these efforts. 

We continued our support for Hope for the Warriors with a grant to engage both military and civilian communities by bringing local leaders, school districts and military agencies together to support military families as they transition back to their communities.
Employee Involvement​​​

​Our "Contributing Together" programs encourage employees to get involved in their communities and support non-profit organizations.

 

Our employees make an impact by donating their time as volunteers, which the company recognizes with a financial contribution through our Dollars for Doers program. Though our Matching Gifts Program, they can increase the size of their donation to their nonprofit of choice. And many employees, including most of our executives, contribute their leadership skills through board service. Currently, over 60 Altria executives, serve on over 100 non-profit boards.


Altria coordinates company-sponsored volunteer activities in communities where we live and work. In 2015, 52 percent of our employees volunteered in their communities, participating in both large and small scale events. ​
 

Altria Companies Employee Community Fund (ACECF) was founded in 2000 and is a workplace-giving program administered and managed directly by employees. It's the only employ​ee-giving program of its type that is publicly reported among all U.S. companies, according to Changing Our World.