Since 1998, Philip Morris USA has invested in positive youth development as a way to help address a core business concern: underage tobacco use. And over the last decade, Altria’s tobacco companies have supported educational programs in our headquarters community that promote the development of a strong future workforce.
We’ve learned a lot over the years from research, our partners, and education and youth development experts. We realize that academic achievement and healthy development are closely linked, and that children do best when the organizations that serve them work together toward a common goal.
Middle school is a challenging time for kids. They’re at increased risk for experimenting with risky behaviors and doing poorly or losing interest in school. Research shows that if kids aren’t physically healthy or are struggling emotionally, they’re unlikely to excel in school. To keep middle school kids on a positive path, they need added support during school, after school and at home. Schools, community organizations and parents need to work together to make sure kids have all of the support they need.
Altria’s tobacco companies support the Success360° initiative by investing in leading national and local non-profit organizations that serve middle school kids and their families. Success360° encourages collaboration among youth serving organizations to better connect the services they provide in and out of the classroom. In this way, Altria’s tobacco companies are helping provide middle school kids with the full range of resources they need to succeed academically, make good decisions and avoid risky behaviors like tobacco use. For example, we support The First Tee’s DRIVE program, an engaging sports-based program focused on essential character-building values that help kids succeed in life. Each lesson of the program is integrated with core values including honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy and judgment.
Success360° partners include such national and local youth-serving organizations as 4-H
, Big Brothers Big Sisters
, Boys & Girls Clubs
, Communities in Schools
and The First Tee
. In addition, our tobacco companies support adolescent substance abuse prevention and tobacco cessation programs such as LifeSkills® Training, 4-H’s Health Rocks! program and Project CONNECT. They also support Search Institute’s ParentFurther®
website. These resources help parents and other caring adults help their children succeed and avoid risky behaviors.