Supporting Cessation



​​For adult consumers concerned about the health effects of tobacco use, the best thing to do is quit.

For many, quitting can be very difficult. For those who decide to quit, we've developed QuitAssist®​, a website to help them be more successful.​
We developed QuitAssist®​ with a review board of experts in the area​ of smoking cessation. QuitAssist®​ highlights the Centers for Disease Control and Prevention's "Five Keys for Quitting" and helps connect adult tobacco users who have decided to quit to expert quitting information from public health authorities and others. 
We communicate about QuitAssist®​ through our corporate and product websites, email, and direct mail.​



​In addition, Philip Morris USA supported the Duke Center for Smoking Cessation for ten years. They contributed $37 million to this program that funded work through May 2014. Over the years, researchers at the Center have investigated and reported on new and better smoking cessation methods. For example, these researchers developed and validated a new nicotine patch dosing regimen that doubles abstinence rates.​