
In November 1998, U.S. Smokeless Tobacco Company became the only smokeless tobacco manufacturer to reach an agreement with 45 state attorneys general.
Under this agreement, known as the Smokeless Tobacco Master Settlement Agreement, the company adopted marketing and advertising restrictions and contributed to a national fund to conduct public education campaigns and other programs to reduce underage tobacco use and substance abuse.
USSTC today remains the only smokeless tobacco company in the country participating in this agreement.