Theodor Baseler is President and Chief Executive Officer of Ste. Michelle Wine Estates Ltd., one of the top 10 producers of premium wines in the United States. Ted brings extensive experience with both the wine industry as well as consumer packaged goods. He began his career at Ste. Michelle in 1984 as director of marketing and was offered ever-increasing levels of responsibility, eventually becoming Chief Operating Officer before being named President and CEO in 2001. Prior to working at the winery, he had a successful career as a creative marketer of consumer packaged goods at ad agencies J. Walter Thompson, Chiat Day and Cole & Weber (Ogilvy & Mather). He was named one of the top marketing professionals in the country by Advertising Age. Ted has served as the Chairman of the Washington Wine Commission, Chairman of the Napa-based Wine Market Council, and Director of the Washington Wine Institute. He also was appointed by the Governor to the Board of Regents of Washington State University, and has served on the boards of Children's Hospital and Patrons of Northwest Arts. Previous | Next
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