|
(Continued)
Philip Morris USA Inc.
(Continued)
Driving Future Growth...
PM USA has achieved the highest volume and market share among U.S. tobacco companies for more than a decade. It strives to maintain leadership by being the most responsible, effective and respected developer, manufacturer and marketer of consumer products, especially products intended for adults, and by acting in a way that reflects awareness of society’s expectations.
Innovative New Products
PM USA expects to introduce a number of exciting new tobacco products in line with its strategy to expand beyond its core cigarette business to other tobacco and tobacco-related adjacent categories. PM USA’s first step beyond cigarettes was launched with test marketing during 2006 of Taboka, a smoke-free, spit-free tobacco product that provides a new way for adult smokers to enjoy tobacco in a pouch tucked in the cheek.
-
To help smokers who have decided to quit be more successful, PM USA offers QuitAssist™, a free information resource that helps connect such smokers to a wealth of expert quitting information from public health authorities and others.
-
PM USA’s Youth Smoking Prevention department focuses on three research-based initiatives: parent communications, positive youth development grant programs and youth access prevention.
-
PM USA strictly complies with the tobacco settlement agreements signed in the late 1990s, and in many cases its marketing practices exceed the requirements of the agreements. For example, in stores that participate in PM USA’s Retail Leaders program, PM USA voluntarily limits its cigarette advertising to the primary cigarette merchandising area, which exceeds the tobacco settlements’ requirements regarding retail advertising.
|
|