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Kraft Foods Inc.
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Driving Future Growth...
Kraft is well positioned to grow and to expand its leadership in the worldwide food and beverage business with a pipeline of innovative new products that address health and wellness, and convenience.
- Kraft has strengthened its policies and practices in the areas of product nutrition, marketing, labeling and health claims. It has also increased efforts to provide useful nutrition and fitness information, and is introducing new products and improving existing ones to give consumers more choices that address health-and-wellness needs, with a focus on promoting healthy lifestyles for children.
- Kraft has developed strong food safety systems, which it continually improves, using science-based risk identification. In addition to extensive training of its own employees, Kraft extends its quality and food safety systems to business partners across the supply chain and frequently shares advances and innovations with government regulators and the industry.
- Responsibility has long been a part of Kraft’s recipe for success, and it is extending that interest from aspects of the business that it directly controls to the success and well-being of the company’s agricultural supply base. It is focusing its initial efforts on commodities such as coffee and cocoa, which are both of special importance to its business and associated with critical societal issues.
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