Our Mission & Values - Altria
How we conduct business is as important as the business results we achieve. We incorporate our Mission and Values into every aspect of our business - our strategies and planning, our analysis and decision making, and how we evaluate and reward our employees.
Our Mission and Values reflect what we are doing as a business as well as how we do it.
OUR MISSION
Our Mission is to own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco and wine consumers with superior branded products. In pursuing our Mission, we have established the following goals for Altria Group and its subsidiary companies:
Invest in Leadership
We will invest in excellent people, leading brands and external stakeholders important to our business success.
- Invest in Developing Leaders
- Invest in Brand Leadership
- Invest in Business Partners Who Lead
- Invest in Communities
Attract, develop and retain diverse employees at all levels who take initiative to effectively pursue our Mission while demonstrating our core values, and who want to be rewarded for both their results and how they achieve them.
Focus resources on achieving brand leadership in the categories in which our operating companies compete.
Establish mutually-beneficial relationships with business partners, including farmers, suppliers, distributors and retailers, and help them take actions consistent with our Mission.
Help make the communities where we live and work leading environments that attract high-quality employees and their families.
Align With Society
We will actively participate in resolving societal concerns that are relevant to our business.
- Help Reduce Underage Tobacco Use
- Help Reasonable Tobacco Regulation Succeed
- Meet Compliance Requirements
- Reduce Environmental Impact
- Engage with Stakeholders
Identify, support and develop programs to help reduce underage tobacco use.
Support the development and implementation of regulations that improve public health and recognize individual consumer rights and preferences.
Comply with the legal, regulatory and internal policy requirements that govern our businesses.
Reduce the environmental impact of our businesses and promote the sustainability of the natural resources on which we depend.
Engage and communicate openly and honestly with stakeholders about our businesses.
Satisfy Adult Consumers
We will convert our deep understanding of adult tobacco consumer needs into better, more creative and more satisfying products.
- Understand Adult Tobacco Consumers
- Deliver Superior Branded Product and Experiences
- Reduce the Health Risks of Cigarette Smoking
- Market Responsibly
- Communicate Health Effects of Tobacco Products
- Provide Cessation Information
Use market research and consumer interaction to deeply understand adult tobacco consumers.
Develop new and innovative products and brand experiences that exceed consumer expectations.
Develop products for smokers that are lower risk than their current cigarettes.
Build relationships between brands and adult tobacco consumers while using methods designed to minimize reach to unintended audiences.
Communicate openly and honestly about the health effects of tobacco products.
Help connect smokers who have decided to quit with expert quitting information.
Create Substantial Value For Shareholders
We will execute our business plans to create sustainable growth and generate substantial returns for shareholders.
- Responsibly Maximize Cigarette Profitability
- Build Substantial Share and Profitability in Other Tobacco Products
- Maximize Returns from Other Investments
- Reward Shareholders
Maximize earnings by focusing on growing Marlboro's share, effectively managing the balance of brand portfolios and effectively controlling costs.
Enter growing businesses that leverage our competencies and infrastructure.
Ensure our non-tobacco investments are providing attractive returns.
Use our strong balance sheet and cash flow generating ability to support our growth strategy and reward shareholders through a balanced program of dividends and share repurchases.
OUR VALUES
Our Values guide our behavior as we pursue our Mission and business strategies.
Integrity, Trust and Respect
We believe in operating with integrity, trust and respect, both as individuals and as a family of companies.
- We conduct ourselves within the spirit and the letter of the laws, regulations, agreements and policies that govern us.
- We are honest with one another and with our stakeholders, fully disclosing all appropriate information, and not just that which supports our point of view.
- We have the courage to do what is right.
Passion to Succeed
We demonstrate a passion to succeed in all aspects of our businesses.
- We bring optimism, initiative and dedication to our work, displaying confidence in our ability to succeed.
- We continually raise our expectations for what is possible and encourage a constructive dissatisfaction with our results.
- We apply our learning to the future, using both our successes and our disappointments as stepping stones to continued success.
Executing With Quality
We believe in executing with quality by understanding and responding to our companies' adult tobacco consumers' preferences.
- We plan collaboratively to ensure consistent and achievable goals.
- We execute by saying what we will do, doing what we say and documenting the results.
- We establish clear accountabilities and strive to produce superior results for our shareholders.
Driving Creativity Into Everything We Do
We believe in driving creativity into everything we do, resulting in innovation and continuous improvement for our companies' adult tobacco consumers and our business processes.
- We encourage everyone to think about things differently and to think about different things, bringing vigorous challenge to everything we do.
- We build and develop ideas through collaborative leadership and by fully utilizing talents within our companies.
- We are receptive to new ideas and applaud those who dare to think differently.
Sharing With Others
We believe in sharing with others, unleashing the tremendous resources of our people as a force for good into the communities in which we live and work.
- We foster environments where our people can contribute their time, energy and commitment to their families, their neighbors, their colleagues and their communities.
- We share ideas, opinions and expertise openly and unselfishly, both within our family of companies as well as with those with whom we interact in our business dealings, in the true spirit of collaboration.
- We promote personal and professional pride and growth.
- As a family of companies, we acknowledge and embrace our roles as responsible, involved citizens and community leaders.
