2011 Progress Summary
- Philip Morris USA and U.S. Smokeless Tobacco Company shared perspectives and information with the Food and Drug Administration (FDA) on important tobacco product issues through written submissions, meetings and presentations. As of the end of 2011, the companies had made 43 submissions on proposed regulations and draft guidance documents, and presented information at 12 meetings.
- Altria’s tobacco companies provided grants to help kids avoid risky behaviors like tobacco use. Our 2011 grants are expected to reach more than 1.5 million kids and nearly 775,000 adult influencers, primarily in the southeast.
- Altria’s tobacco companies provided funding to support Search Institute’s ParentFurther.com, a resource to help parents and other caring adults raise healthy kids. In 2011, ParentFurther.com recorded more than 565,000 unique visitors, exceeding Search’s goal of 515,000.
- We Card® launched an updated retailer training program, responsible retailing best practices and fact sheets with content related to FDA regulation of tobacco products. In 2011, We Card trained 20,660 retail employees. We Card also conducted direct outreach to retailers that received warning letters from the FDA for alleged illegal tobacco sales to minors.
- Continue to engage with the FDA and other key stakeholders to inform the development of tobacco product regulation, to advance tobacco harm reduction and to promote effective approaches to reducing underage tobacco use.