Our companies have a long history of leading the industry. Today, adult smokers are increasingly seeking new options, including those that address the harm associated with cigarette smoking. They also want products that address social frictions like tobacco smoke and the odor and ash that comes with it. Altria aspires to be the U.S. leader in reduced-risk products.
That's why Altria is investing in a portfolio of new products that satisfy evolving preferences and have the potential for lower risk. Through product innovations, we strive to give consumers the choices they want today — and develop new technologies for tomorrow.
The Role of Nicotine
Nicotine occurs naturally in tobacco plants. While nicotine is addictive, it's the exposure to smoke – not nicotine – that causes most tobacco-related disease. Smoke from the combustion of tobacco contains thousands of chemicals that cause the vast majority of harm from tobacco, including lung cancer, heart disease and emphysema.
Tobacco harm reduction is built on the idea that adult smokers who do not quit should be able to get nicotine from products that are less risky than combustible cigarettes.
Many smokers find nicotine enjoyable, which is why reduced-risk products need to provide a satisfactory nicotine experience. We recognize that comprehensive regulation of tobacco products is necessary to bring these kinds of products to market and let adult smokers know about them.