The future of our industry is about innovation, harm reduction and informed consumer choice.
More than half of adult smokers – millions of people – are looking for innovative alternatives to cigarettes that reduce the risk of smoking.
That’s why Altria is investing in a portfolio of new products that satisfy changing preferences and have the potential for lower risk. Through product innovations, we strive to give consumers the choices they want today — and develop new technologies for tomorrow.
Altria was the first and only company in the industry to support FDA regulation of tobacco. This was the necessary first step to bring innovative, reduced-risk products to market.
Today, FDA acknowledges the continuum of risk for tobacco products and recognizes the role non-combustible products may play in reducing harm for smokers. We are greatly encouraged by the FDA's commitment to harm reduction and by its stated goal to "encourage innovative, less harmful and satisfying non-combustible products for adults who need or want nicotine."