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		Logos
		-	Altria Group
		-	Philip Morris USA
		-	John Middleton

Media FAQs

Altria Group Logo

The downloadable logos provided below are available for editorial use only in newspapers, news magazines and broadcast media that specifically reference Altria Group. Any other use of the logos (and any other Altria Group trademarks, servicemarks or copyrights) is strictly prohibited.

The logos are and shall remain the property of Altria Group. Under no circumstances shall the logos be used for any personal or commercial purpose. The logos may not be copied, distributed or used apart from the article about or referencing Altria Group. The logos must be used as provided, with no changes, other than adjustments to size necessitated by the media format, and must be displayed in their entirety and not combined with any other object or image.

Download color logo
Download grayscale logo

About the Altria Group Logo

Altria is derived from the Latin word altus, and conveys the notion of "reaching ever higher." It is meant to express important aspects of who we choose to be—companies and people that passionately strive for peak performance, that are never satisfied with past achievements and that embrace innovation, growth and new challenges.

By challenging ourselves to reach higher, and by actively engaging in dialogue with the world around us, we can all discover more ways to grow our companies' businesses, more ways to deliver superior value to our shareholders, more ways for our operating companies to build outstanding brands and satisfy their customers and consumers, more ways to develop our employees and more ways to live up to our commitment to responsibility.

What the Mosaic Embodies

The Mosaic symbol in the Altria Group logo is meant to convey the diversity that defines Altria's companies—both the diversity of its operating companies' powerful brands, which their consumers know and trust, and the diverse people and knowledge that drive the company's success. With its bright colors and unmistakable energy, the Mosaic symbol is a visual metaphor for Altria and its companies.

Logo Guidelines

Clearspace

The Altria identity is a valuable asset that should be displayed prominently without interference from other graphic elements. Certain space requirements have been determined that define the identity's own real estate. The clearspace clearly identifies the amount of blank space that surrounds both the Mosaic symbol and the Altria wordmark.

Size Restrictions

To ensure maximum legibility when reproducing the Altria signature, the height of the Mosaic symbol must never be less than 3/8”, or 9.5mm.

Background Colors

Always look for the best opportunity to stage the identity for maximum readability and impact. White or light-colored backgrounds are preferred for the positive signature.