When you walk into a convenience store, odds are you'll be greeted by a We Card®
sticker on the door or near the counter. It's more than just a slogan. It means that store trains its employees to check IDs and spot kids who are trying to buy tobacco products. We think We Card
is an important program. With our support, We Card
has distributed more than 2.7 million education and training materials to retailers between 2004 and 2015.
The program is all about keeping tobacco out of kids' hands.