Preventing Underage Retail Access

Keeping tobacco products out of kids' hands is a critical part of helping reduce underage tobacco use.
When you walk into a convenience store, odds are you'll be greeted by a We Card® sticker on the door or near the counter. It's more than just a slogan. It means that store trains its employees to check IDs and spot kids who are trying to buy tobacco products. We think We Card is an important program. With our support, We Card has distributed more than 2.7 million education and training materials to retailers between 2004 and 2015.
The program is all about keeping tobacco out of kids' hands.
​Related Topics
Research suggests that efforts to prevent underage access to tobacco products at retail have been working. According to data released by the Substance Abuse and Mental Health Services Administration, illegal tobacco sales to minors have declined dramatically since the late 1990s. In fact, retailer violation rates have declined to under 10 percent in 2013. That progress is important, but there is more work to do.
We support programs and legislative efforts to prevent underage access to tobacco products at retail and through social sources. Here are a few examples:
Trade Programs
Our retail trade programs require stores to train their employees to prevent kids from buying tobacco products.
To help retailers with that education and awareness, we offer retailers and their employees access to free We Card training through our retail trade website, insightsC3M.
Learn more about our trade programs.
Underage Access Prevention Legislation
We support the enactment of underage access prevention legislation at the federal and state levels.