Altria Client Services LLC’s (ALCS) Adult Tobacco Consumer Tracker (ATCT) is a nationally representative, mixed-mode tracking survey designed to measure tobacco use prevalence and transition behavior by category and segment among civilian, noninstitutionalized adults in the U.S. The ATCT has been in continuous operation since July 2013.
We share these data to provide timely information on the total prevalence of adult tobacco consumers in the U.S. as well as in the major tobacco product categories: cigarettes, cigars, smokeless tobacco and e-vapor products. Data from nationally representative surveys that measure adult tobacco use prevalence are generally not available for at least a year after data collection. In contrast, we will release quarterly ATCT results based on 12 month moving averages the quarter following data collection. We hope that these data will be useful to regulators and researchers in the consideration and evaluation of policies intended to reduce the harm from use of combustible tobacco products.
The PowerPoint presentation includes charts showing prevalence estimates of adult tobacco consumers, adult cigarette smokers, adult cigar smokers, adult e-vapor users, and adult smokeless tobacco users among those 21 years of age or older based on the 12 month moving average. We also include data on the proportion of cigarette smokers among adult e-vapor users and among adult smokeless tobacco users.
Data Collection Procedures
ATCT uses a mixed landline and cell phone random digit dial (RDD) approach. This dual-mode approach is also currently used by two well-established government surveys that track tobacco consumer behaviors: the National Health Interview Survey (NHIS) and the Behavioral Risk Factor Surveillance System (BRFSS). The ATCT utilizes many of the study design parameters of BRFSS in order to maintain consistency of estimated measures.
The dual-mode telephone design is used, given its following benefits:
• response rate stability,
• prevalent use of dual-mode telephone by experienced survey research organizations,
• use of dual-mode telephone methods by government tobacco consumer trackers, and
• ability to more flexibly manage long term implementation and use.