In 2019, Altria announced an agreement to acquire 80% ownership of certain companies of Burger SÖhne HoldingAG, based in Switzerland, that commercialize on!® nicotine pouches globally. The joint venture, Helix Innovations LLC, is the parent company responsible for the marketing, manufacturing and distribution of on!® nicotine pouches globally.

The fast growing nicotine pouch category provides another choice for adult tobacco consumers seeking alternatives to traditional tobacco products. With the strength of Altria's best in class sales and distribution infrastructure and knowledge of the evolving adult tobacco consumer, coupled with the strong brand foundation built by the Burger Söhne Group, Helix Innovations is positioned to competitively participate in the new growth opportunity.