In 2020, Altria committed to invest in organizations addressing criminal justice reform – a complex range of issues related to policing, lawyers, courts and corrections. Criminal justice reform is critically important in addressing systemic racism – an area that directly affects employees' and community members' daily lives. For example, in October 2020, Altria provided a significant contribution to the National Urban League for its Equitable Justice & Democracy Initiative, which focuses on reforming the criminal justice system and maximizing civic engagement, democracy, and voting. Altria and Philip Morris USA have a 30+ year relationship with the National Urban League, and we are proud to step up our investment at a time when their services are in critical demand.
In 2020, we also created a civic action platform to support our employees' voices in social justice policy and election participation. During the 2020 Virginia General Assembly special session on criminal justice reform, many of our employees used this platform to share their opinions directly with their state senators and delegates. We also partnered with our employee resource groups to create a series of videos encouraging all of our employees to participate in the 2020 elections. We are continuing to offer employees ongoing opportunities to learn more about important civic issues, including criminal justice reform, from our elected officials and through opt-in civic learning content provided by the company and its employee resource groups.
As part of this work, our CEO Billy Gifford shared Altria's perspective with the Governor of Virginia and other elected officials on criminal justice reform, calling for all Virginians to work together to make progress on the important and long-overdue societal change that is required.