Lead the industry in operating responsibly and preventing underage use of adult products.
Develop and expand our portfolio of FDA-authorized, non-combustible products and actively convert adult smokers to them.
Invest in our manufacturing employees and facilities to enable them to be the manufacturers of choice for all Altria’s current and future portfolio of tobacco products.
Seize leadership in the external environment through communications, engagement and science-based policy and regulatory solutions.
Build employee capabilities to accelerate progress against our Vision and further evolve the way we work and behave.
Help position Cronos as a leader in a highly responsible, regulated and legalized U.S. cannabis market.
Maximize the contribution of Altria’s investments to our long-term value.