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NJOY

NJoy Company Logo

NJOY’s founding mission was to provide adult smokers with an alternative to combustible cigarettes and that ethos continues today. On June 1, 2023, Altria completed its acquisition of NJOY Holdings, Inc.

NJOY’s product portfolio includes NJOY ACE®* and NJOY DAILY®, the first e-vapor products to receive market authorizations from the FDA for both tobacco and menthol variants.

Currently, NJOY has one of the only FDA authorized menthol e-vapor products.

Green NJOY Daily Extra Menthol e‑cigarette packaging with a slim gray vaping device displayed in front
* Due to orders issued by the International Trade Commission, effective March 31, 2025, NJOY is prohibited from importing, marketing, selling and distributing NJOY ACE devices and pods in the United States.