Philip Morris USA, the nation's leading cigarette manufacturer, is more than 175 years old.

The history of the company can be traced back to Philip Morris' 1847 opening of a single shop on London’s Bond Street, which sold tobacco and ready-made cigarettes. In 1902, Philip Morris & Co., Ltd. incorporated as a small tobacco company in New York City.

In 1960, Philip Morris was the smallest among the six major tobacco companies in the United States. By 1983, the company grew to become the largest cigarette manufacturer in the U.S. in terms of revenue and market share.

PM USA's Brands

PM USA manufactures Marlboro®, Basic®, Benson & Hedges®, L&M®, Merit®, Parliament® and Virginia Slims®. Marlboro® leads our premium cigarette product portfolio and has been the top-selling cigarette brand in the U.S. for more than 45 years.

Cigarette Market Share

In 2025, PM USA cigarettes retail share was 45.2%1


Retail share results for cigarettes are based on data from Circana, LLC (Circana) as well as MSAi. Circana maintains a blended retail service that uses a sample of stores and certain wholesale shipments to project market share and depict share trends. This service tracks sales in the food, drug, mass merchandisers, convenience, military, dollar store and club trade classes. For other trade classes selling cigarettes, retail share is based on shipments from wholesalers to retailers through the Store Tracking Analytical Reporting System (STARS), as provided by MSAi. This service is not designed to capture sales through other channels, including the internet, direct mail and some illicitly tax-advantaged outlets. It is the standard practice of retail services to periodically refresh their retail scan services, which could restate retail share results that were previously released in these services.