Allison Bolyard is Managing Director and General Manager of Helix Innovations LLC, the business unit that manufactures and markets on! nicotine pouches to adult consumers 21+.
Prior to joining Altria in 2016 she gained extensive consumer products experience with 15 years at Procter & Gamble where she worked on brands such as Crest, Pantene and Old Spice in a variety of Finance and Brand Management roles. She also served in marketing roles at Baby Jogger and Capital One.
Allison is a graduate of the University of Virginia’s McIntire School of Commerce. She serves on the Board of Trustees for The Valentine.