Our Leadership

Hernan serves as Senior Vice President, Chief Digital & Technology Officer, Enterprise Digital Transformation. In this role, he leads Altria's core Digital, Technology, Advanced Analytics and Direct to Consumer Strategies.

He brings extensive technology, digital, marketing and strategy experience from consumer packaged goods industries. Previously, Hernan served as Global Chief Technology Officer and Transformation Lead for technology strategy and digital transformation initiatives at Mondelez International in Chicago. Prior to Mondelez, he held various digital and technology leadership positions at British American Tobacco.

Hernan is a graduate of the Catholic University of Buenos Aires where he received a B.A. in business in 1997 and an M.B.A. in 2006 at IAE Business School.

He is an active member of HiTec, an organization for Hispanic IT Executives to help Latinx technology professionals grow, supporting a diversity and inclusion agenda.