I work in AGDC and over the past year I've been part of an agile team – made up of people across our companies – to figure out how we holistically deepen our support for underage tobacco prevention. This issue is personal for me – I have younger siblings who are still in high school – so it's been impactful to be part of this work.
In 2019, we looked at what more we could do to support of the trade in enhancing their underage tobacco prevention efforts and make sure that retail remains the most trusted place to sell and buy tobacco products. Our primary goals are to raise awareness around social source access and drive new retailer behaviors to continue to limit youth access to tobacco products at retail. We created new underage tobacco prevention signage and gave the signs to all of our retailers to post. We also developed a new responsible retailing program to incentivize retailers to invest in age-verification technology – where they can scan a consumer's ID upon every tobacco transaction and help eliminate most of the human error that could be involved in ID checks. We’re learning from retailers about what works and how to enhance the program as we expand it.
We're moving quickly. The agile team meets frequently to make sure everyone's updated about the external environment and the workstreams. We bounce ideas off of each other to collaborate on solutions and drive meaningful progress. And the decision-makers are on the team so we can quickly execute. I'm proud to be able to talk to my siblings about all the great things we’re doing as a company to address the underage issue, and that I’m a part of it.