We have long supported employees in contributing their time and resources in communities where they live and work, encouraging individuals to become part of something bigger and instilling a greater sense of purpose in our culture. Service has always been at the core of our employees’ DNA. It's now easier than ever for Altria employees to make an impact.
Our community action program is the way employees can be part of a common goal of helping others and giving to our neighbors. Altria Contributing Together (act) supports employees at the individual and group or community levels. Our nationwide network of employee ambassadors grow inclusion, create local connections and offer new perspectives through the programs they organize and lead.
Amid a global pandemic and societal movement against racial and economic inequities, act is responding by expanding opportunities for employees to go beyond volunteering and giving. In 2020, we evolved our employee community engagement program to create a civic action platform that encouraged us to use our voices for civic engagement, resulting in more than 1,000 activities by volunteers.
We launched “Take Action,” a new feature of act that lets us explore important issues in society. Within this feature, employees can learn more about topics that matter to them, our communities and our business, and take action to create bigger impact.
Our first topic was Civic Voice in America: Election Day and Beyond, connected to Altria’s Race & Equity Initiative. It allowed employees to dig deeper into voting, civic action and how to get involved.
Through Altria’s well-established and effective resources to “get out the vote” for the 2020 election, employees were able to personally and professionally activate according to their interest and acquired knowledge. These resources worked together to align our culture and business strategies, and amplify other community support efforts.