Our Voice & Actions

In 2020, we received feedback that the AGDC Field Sales Force (FSF) had a lot of printed Point of Sales (POS) materials to manage. There were so many different types of POS, so we said, "what can we do about that?" We set a goal to reduce the total number of POS materials by 20 percent each month. We worked to optimize and simplify how we communicate with ATCs at point of sale and we were able to cut out about eight hundred items for our FSF and achieve our goal. This reduced POS clutter and drove efficiencies so the FSF could be more effective, more nimble, and accomplish more in less time in stores.

 

Today, we continue to find ways to simplify our approach, reduce the number of items we use, create less waste and apply more environmentally friendly practices.

 

The best part is simplification and sustainability have become more of a focus. Each one of our point of sale materials now includes a recycle code and we’ve worked to increase training and awareness so that all FSF members understand how they can contribute to our sustainability initiatives.

The project was challenging because our POS materials are very complex. We had to understand what we had and what we really needed. The work required a cultural shift towards simplification. For a long time, we believed the only way we could be successful was to have a lot of materials, different sizes and varieties, and we always needed more. Part of this work was showing stakeholders across the enterprise that we can actually accomplish more with less. It's really exciting how everyone is championing simplification now and the reduction of our POS materials. 
 
The simplification and reduction in materials has been tremendous. Thanks to the project team and the overwhelming interest and support from the FSF, we have been able to continue to advocate for change and innovate in this space.