Smoke-free
Product Platforms
We believe reducing harm for adult smokers 21+ can only be successful if these consumers find potentially reduced-risk products “satisfying” – a term with a wide-ranging definition based on the diversity of adult smokers’ interests.
Our goal is to provide adult smokers with a variety of satisfying smoke-free options and guide them responsibly towards these alternatives.
Our companies focus on developing, manufacturing and marketing products and brands that meet three important consumer expectations:
- superior sensory experiences and nicotine satisfaction;
- reduced health risks and accurate relative risk information; and
- the ability to avoid social friction associated with cigarettes, such as smoke odor, ash and social isolation.
Over decades, we have built a deep understanding of adult nicotine consumers 21+, the role tobacco products play in their lives, and why they choose specific products and brands. Recently we:
- conducted research with approximately 50,000 consumers;
- analyzed more than four billion consumer transactions at retail; and
- engaged with consumers millions of times with our brands.
Science and research are critical to developing innovative smoke-free products and gathering scientific data for Food & Drug Administration (FDA) product applications. We're developing products backed by rigorous science and evidence to support FDA authorization.
Smoke-free Product Platforms
Our portfolio approach expands choice for adult nicotine consumers 21+ across three of the most promising smoke-free product platforms with the potential to reduce harm: oral tobacco, e-vapor and heated tobacco. These include:
Oral Tobacco – Smokeless Tobacco
U.S. Smokeless Tobacco Company is the leading global moist smokeless tobacco (MST) manufacturer, anchored by Copenhagen®, the leading MST brand, Skoal®, Red Seal® and Husky®.
Oral Tobacco – Nicotine Pouches
Helix has a premium portfolio of product offerings across a variety of flavors and nicotine strengths.
on! PLUSTM is a spit-free nicotine pouch product that uses our proprietary "soft-feel" material. In June 2024, Helix submitted Premarket Tobacco Applications (PMTA) for three on! PLUS varieties: tobacco, mint and wintergreen. on! PLUSTM is currently in limited distribution in Sweden and the UK.
Did you Know?
Significant majorities of U.S. adults 21+ surveyed believe a wide variety of FDA regulated smoke-free product choices are needed to help adults who smoke move beyond smoking.195% of smoke-free product only consumers
88% of health care providers
83% of cigarette only consumers
81% of general population adults
E-Vapor
On June 1, 2023, Altria completed its acquisition of NJOY Holdings, Inc. NJOY’s product portfolio includes NJOY ACE®* and NJOY DAILY®, the first e-vapor products to receive market authorizations from the FDA for both tobacco and menthol variants. Currently, NJOY has one of the only FDA authorized menthol e-vapor products. Read Press Release
Heated Tobacco Products
We have a majority-owned joint venture with JT Group, called Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. In August 2025, Horizon submitted a combined PMTA and MRTPA with the FDA for Ploom® and Marlboro heated tobacco sticks. Separately, we’re continuing internal development of SWIC®, an innovative heated tobacco capsule product.
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