Smoke-free
Product Platforms
We believe reducing harm for adult smokers 21+ can only be successful if these consumers find potentially reduced-risk products “satisfying” – a term with a wide-ranging definition based on the diversity of adult smokers’ interests.
Our goal is to provide adult smokers with a variety of satisfying smoke-free options and guide them responsibly towards these alternatives.
Our companies focus on developing, manufacturing and marketing products and brands that meet three important consumer expectations:
- superior sensory experiences and nicotine satisfaction;
- reduced health risks and accurate relative risk information; and
- the ability to avoid social friction associated with cigarettes, such as smoke odor, ash and social isolation.
Over decades, we have built a deep understanding of adult nicotine consumers 21+, the role tobacco products play in their lives, and why they choose specific products and brands. Recently we:
- conducted research with approximately 50,000 consumers;
- analyzed more than four billion consumer transactions at retail; and
- engaged with consumers millions of times with our brands.
Science and research are critical to developing innovative smoke-free products and gathering scientific data for Food & Drug Administration (FDA) product applications. We're developing products backed by rigorous science and evidence to support FDA authorization.
Smoke-free Product Platforms
Our portfolio approach expands choice for adult nicotine consumers 21+ across three of the most promising smoke-free product platforms with the potential to reduce harm: oral tobacco, e-vapor and heated tobacco. These include:
Oral Tobacco – Smokeless Tobacco
U.S. Smokeless Tobacco Company is the most profitable moist smokeless tobacco (MST) company, anchored by Copenhagen®, the leading MST brand, Skoal®, Red Seal® and Husky®.
Oral Tobacco – Nicotine Pouches
on!® has a premium portfolio of product offerings across a variety of flavors and nicotine strengths.
on! PLUSTM is a spit-free nicotine pouch product that uses our proprietary "soft-feel" material. In June 2024, Helix submitted Premarket Tobacco Applications (PMTA) for three on! PLUS varieties: tobacco, mint and wintergreen. It's currently in limited distribution in Sweden and the UK and will be available in select U.S. markets in the fall of 2025. Learn More
Did you Know?
Significant majorities of U.S. adults 21+ surveyed believe a wide variety of FDA regulated smoke-free product choices are needed to help adults who smoke move beyond smoking.195% of smoke-free product only consumers
88% of health care providers
83% of cigarette only consumers
81% of general population adults
E-Vapor
On June 1, 2023, Altria completed its acquisition of NJOY Holdings, Inc. NJOY’s product portfolio includes NJOY ACE®* and NJOY DAILY®, the first e-vapor products to receive market authorizations from the FDA for both tobacco and menthol variants. Currently, NJOY has one of the only FDA authorized menthol e-vapor products. Read Press Release
Heated Tobacco Products
We have a majority-owned joint venture with JT Group, called Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. We’re working toward a PMTA submission for Ploom® through our partnership with JT Group, and we’re separately continuing internal development of SWIC®, an innovative heated tobacco capsule product.
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