For adult consumers concerned about the health effects of tobacco use, the best thing to do is quit.

For many, quitting can be very difficult. For those who decide to quit, we offer QuitAssist®, an online resource to help them be more successful.

Developed with a review board of smoking cessation experts, QuitAssist highlights the Centers for Disease Control and Prevention's "Five Keys for Quitting" and helps connect adult tobacco users who have decided to quit to expert quitting information from public health authorities and others.

We communicate about QuitAssist through our corporate and product websites, email, and direct mail. To build upon the success of QuitAssist in the future, we must consider the balance between supporting total tobacco cessation for adult tobacco consumers, versus transitioning to products that may be less risky than cigarettes, according to individual personal health objectives.

In 2019, we advocated for, and 13 states passed, laws changing the tobacco legal age of purchase for all tobacco products to 21. And in December 2019, the legal age of purchase moved to 21 at the federal level.

Passage of the federal legislation – which was effective immediately – impacted 18, 19 and 20-year old tobacco users who are no longer of legal age to purchase tobacco products. Anticipating that many current adult tobacco consumers 18+ may decide to quit under these new circumstances, in October 2019 we invested in digital advertising and online search to raise awareness of the expert tips and resources located on QuitAssist.

Caron Treatment Centers

Caron Treatment Centers Logo

Since 2001, Altria has partnered with Caron Treatment Centers to focus on providing nicotine cessation support to help kids quit using cigarettes. Our partnership has evolved over the years and recently they launched a digital learning platform for students, parents and professionals.