Our trade partners are instrumental in our continued business success and the responsible marketing and sales of tobacco products.
Our tobacco companies, in collaboration with Altria Group Distribution Company, sell their products through a network of wholesalers and retailers.
Wholesalers and retailers help us reach over 50 million adult tobacco consumers each year. Our sales coverage spans nearly 210,000 retail stores, representing approximately 92 percent of tobacco industry volume.
Through longstanding retail trade programs that support retailers of all sizes, we are able to meet the needs of our retail customers while delivering our premium brands to adult tobacco consumers.
- Enhance analytic and surveillance infrastructure that supports the financial viability of our supplier base and trade partners.
- Enhance trade participation in youth access prevention programs to establish retail and future sales channels as the most trusted place to responsibly sell and distribute tobacco products.