Supplier Diversity is an integral part of Altria’s inclusion and diversity efforts and harnesses the power of diverse teams to promote innovation, drive competition and provide greater supply chain flexibility. 

Altria’s Supplier Diversity program focuses on engaging businesses owned by women, veterans, LGBTQ+, ethnically diverse and persons with disabilities.

The program promotes the use of diverse suppliers through long-term strategic aspirational goals, annual functional spending objectives, leadership programs and event sponsorship, and sourcing tools and resources. Growing and sustaining a diverse supplier base is important to our future success.

2025 Goal

Improve diversity, inclusion and equity in our supply chains.   

Black-owned Business Development

Support for Black-owned businesses is a pillar of our enterprise Race & Equity Initiative. We are investing in organizations that help Black-owned businesses recover, grow and thrive, thereby strengthening local businesses, supporting economic growth and helping to narrow the wealth gap.

We are also focused on raising employees’ awareness of Black-owned businesses as prospective suppliers. In 2020, we spent $14 million with Black-owned businesses, and as part of our 2030 Diverse Supplier Spend Utilization aspiration of 15 percent, we are committed to growing our Black-owned businesses spend. 

Supplier Diversity 101

What is a diverse business?1 

A diverse business is a for-profit business whose owner is either a citizen or lawful permanent resident of the United States or a U.S. territory and who is Asian-American and Pacific Islander, Black, Hispanic, Native American or a Woman.

Ownership by diverse individuals means the business is at least 51 percent owned and operated by such individuals or, in the case of a publicly owned business, at least 51 percent of the stock is owned by one or more such individuals (i.e. the management and daily operations are controlled by those diverse group members).  

Altria also includes the following diversity designations in Supplier Diversity reporting: Veterans/Service-Disabled Veterans, Lesbian, Gay, Bisexual, Transgender & Queer or People with Disabilities.

Transparency & Accountability in Supplier Diversity Data

Data integrity plays an important role in measurement and reporting. As we pursue our Supplier Diversity aspirations, we are committed to accurate and consistent reporting and data substantiation. Altria strongly encourages the use of suppliers that obtain diversity certifications through global, national or local diversity councils and Chambers of Commerce. We also recognize that these processes can be arduous and costly for many business owners, so we are piloting a Supplier Diversity Self-Attestation process to serve as a springboard to certification and its benefits. In the interim, a team is evaluating potential improvements to prevent fraud during the self-attestation process and identifying ways to encourage suppliers to certify their businesses. If you are currently an Altria supplier and are not certified, a Supplier Diversity Self-Attestation Form can be submitted to to attest to your designation.

Diverse Supplier Spend Utilization Progress

In 2020, the Supplier Diversity team recognized an opportunity to be more inclusive with our diverse spend approach across the enterprise. We established a longer-term aspiration with fewer exclusions on the type of spending that would factor into our utilization calculation. With this new, more inclusive baseline, our supplier diversity aspiration is to achieve a 15 percent diverse supplier spend by 2030. As of Q4 2020, we achieved 7.6 percent diverse spend.

2020 Diverse Spend2 Utilization

Progress Toward Goal 




~$271 million

Lisa Blake Photo

Our Supplier Diversity Employee Network

The Supplier Diversity program is purposed to increase the use of diverse suppliers in our value chain and has been in existence at Altria and its subsidiary companies since 1981.
Jessica Allen

Investing in Higher Education and Agricultural Studies

Altria is involved in programs like these university scholarships because it shows that the company cares about the future of tobacco growers and their families.
two men working on computer beside dried tobacco bales

Championing Supplier Diversity

In May 2018, more than 70 diverse suppliers gathered at Altria’s Headquarters in Richmond to connect, learn and network as part of Altria's longstanding commitment to Supplier Diversity and Inclusion.

1 Includes diverse law firm spend and diverse attorney spend at majority-owned law firms.

2 Includes Ste. Michelle diverse supplier data, in alignment with data reported in Altria's 2021 Proxy Statement. Ste. Michelle is also included in the expanded scope of the new 2030 goal. Previous Corporate Responsibility Progress Reports have excluded Ste. Michelle from diverse spend utilization data.