We assess several key measures of tobacco use among underage individuals, including awareness of tobacco products, current and ever tobacco use, demographic characteristics, brand and flavors used, and sources of access. The annual target sample size for the survey is 5,000 individuals under the legal age for tobacco use. We met our target from May to November 2020, collecting data from 5,252 underage individuals. We shared this data with FDA and made the results public through our Altria Science website, where we provide updates every 6 months.
This Underage Tobacco Use Survey is designed to help us meet stakeholder expectations – made clear through interactions with FDA personnel evaluating product and claim authorizations, the Tobacco Product Scientific Advisory Committee, investors, public health groups and others – that we and other tobacco manufacturers need to understand the latest product-specific underage tobacco use trends.