Our tobacco companies sell their products to wholesalers, who in turn, sell to retailers and other wholesalers. Altria Group Distribution Company (AGDC) provides the sales and distribution services for our tobacco companies. Wholesalers and retailers, also known as our "trade partners," play critical roles in our product distribution network. AGDC calls on nearly 210,000 retailers across the country, representing approximately 92 percent of tobacco industry volume.
Our goal is to enhance trade partner participation in underage access prevention programs to establish retail and future sales channels as the most trusted place to responsibly sell and distribute tobacco products.
AGDC works with our trade partners to execute our retail trade programs, which are built on effective category management principles, and help retailers responsibly manage their tobacco category. Our retail trade program includes features that go beyond federal law to help prevent underage access to tobacco products, such as store clerk training and underage access prevention signage. In addition, we've developed rigorous compliance and training systems to govern retail marketing materials. In some tobacco categories, we also offer financial incentives to retailers who refrain from placing any tobacco products on top of or below the front of the selling counter.