Welcome to the Open Innovation Portal.

Altria’s tobacco companies have a long history of leading the industry. Our Vision  by 2030 is to responsibly lead the transition of adult smokers to a smoke-free future. 

We recognize that no single product would likely satisfy all adult smokers looking for alternatives. We have taken a portfolio approach to offer choices for adult tobacco consumers across different potentially reduced harm product platforms including heated tobacco and oral tobacco. 

Moving Beyond Smoking

Altria’s companies are leading the way in moving adult smokers away from cigarettes – by taking action to transition millions toward potentially less harmful choices. Learn More

Our engineers and scientists welcome the opportunity to engage external partners who can offer novel ideas and technical solutions that may enhance or expand our smoke-free product portfolio.

Some of our current interest areas include but are not limited to: novel thermal and non-thermal technology for aerosol generation from tobacco, novel oral nicotine delivery, flavor encapsulation and controlled release, sustainable materials, helping reduce underage tobacco use, biotechnology and plant genetics.

We want to hear from you about your ideas, technical solutions related to the development of potentially reduced harm tobacco and nicotine-containing products. 

Submit Your Idea

To develop a compelling portfolio of reduced harm products, we combine the skills of our scientists, engineers and product developers. We believe true innovation involves collaboration and engagement. If you have a concept, methodology or other technology you would like to share, visit the Altria Open Innovation Portal.

Please make your submission as detailed as necessary without sharing any confidential information. After an initial review by yet2, your submission may ultimately be reviewed by the Altria team. If Altria takes an interest in your submission, you will be contacted and likely asked to enter into a Confidentiality Agreement.

Frequently Asked Questions
  • Who manages the open innovation portal?

    Altria Client Services, an affiliate of parent company Altria, has subcontracted yet2 to facilitate the idea submission process. Specifically, they will:

    • Assist you in submitting your ideas and proposals
    • Remind you that your submission is not treated as confidential and to verify that you have not submitted confidential information at this stage
    • Review your submission against criteria provided by Altria to eliminate the risk of jeopardizing ongoing Altria research activities
    • Ensure that we provide feedback in a timely fashion
  • What happens after I submit an idea?

    When you Submit an idea and enter this Idea Submission Portal, you will be asked to complete a "Submitter Information Form" including your contact details, a non-confidential overview of your solution and your agreement to the terms and conditions of submission and the Privacy Notice. yet2 will review your details and evaluate the solution on behalf of Altria within the portal.

  • What information does my submission need to include?

    Contact information is essential for us to follow up on your idea. The submission form must also provide an overview of the proposed solution, with the understanding that your submission will not be treated as confidential. You only need to send us an outline of your proposal at this stage, describing how it works in a general technical sense and what the benefits would be. If you have a published or granted patent, that will normally be a sufficient description, and you can simply provide us with the details of the published patent/application.

  • Do I have to be at least 21 years old to submit an idea?

    Yes, Altria has chosen to work only with individuals over the age of 21 for their open innovation portal.

  • Who decides if my submission is of interest to Altria?

    yet2 will review your "Submitter Information Form" in relation to criteria provided by Altria to decide if your solution fits the current needs of Altria. yet2.com will follow up directly with you via email or phone to inform you of the status (i.e. no further action, more details required, of interest for further discussion, etc).

  • How long will it take for my submission to be reviewed? What are the stages?

    On submitting your "Submitter Information Form", you will receive an email confirming that the submission has been received, and you will be provided with a unique idea submission identification number. Contact will then be made within five working days to inform you of the status of your submission. The possibilities may include:

    • Reject - solution does not meet criteria
    • Under further review

    Additional stages may apply; you may be contacted directly by yet2 for the following:

    • Further details are required to clarify information provided
    • Solution is under review in Altria
    • Solution is of interest and a Confidential Disclosure Agreement is required
  • Is there a reward for submitting my innovation?

    There will be no reward for your submission in the initial stages. However, if Altria decides to pursue a submission, they will contact you directly.

  • Is only non-confidential information required?

    Throughout the submission process, we ask only for non-confidential information, as your submission will not be entitled to protection as confidential. It is your responsibility to ensure that your submission does not breach any confidentiality obligations that you owe to others. If confidential information is required at a later stage to explain the submission, you may request to enter into a non-disclosure agreement with Altria prior to you sharing any confidential information.

  • Do I have to accept the idea submission portal terms and conditions and the privacy policy?

    Yes, these are created to protect you and your rights, and also eliminates the risk of jeopardizing Altria and its affiliates' ongoing research programs, projects and developing concepts.

  • If I have more than one submission, will I have to agree to the idea submission portal terms and conditions and the privacy policy for each submission?


  • Do I have to have intellectual property protection? (patents applied for or filed)

    The decision to protect your idea is your responsibility and you should consider this decision prior to submitting your idea. Ideally, your idea will be protected by granted or applied-for patents. However, Altria is willing to discuss early stage ideas either before a patent filing has been made or before it has been published. If you have not filed for patents yet, you should not disclose any information that jeopardizes your rights to file patents, and we advise you contact legal counsel prior to submission.

Offering Adult Smokers Image

Offering Adult Smokers More Choices

Tobacco harm reduction can only be successful if smokers find less risky products satisfying. We see lower-risk products as a compelling opportunity for adult smokers, public health, and our business. 
Conducting the Science Image

Conducting The Science

We share the results of our scientific studies with the FDA and others through peer-reviewed journals, conference presentations, one-on-one meetings, and on a website designed for scientists, public health and regulatory experts to review the science.