Our strategy is to deliver a compelling portfolio of smoke-free products that offer a range of satisfying product choices for adult smokers and to responsibly lead them to these alternatives.
Our companies focus on developing, manufacturing and marketing products and brands that meet three important consumer expectations:
- superior sensory experiences and nicotine satisfaction;
- reduced health risks and accurate relative risk information; and
- the ability to avoid social friction associated with cigarettes, such as smoke odor, ash and social isolation.
Oral Tobacco – Smokeless Tobacco
U.S. Smokeless Tobacco Company is the most profitable moist smokeless tobacco (MST) company, anchored by Copenhagen, the leading MST brand, Skoal, Red Seal and Husky.
Oral Tobacco – Nicotine Pouches
on! has a premium portfolio of product offerings across a variety of flavors and nicotine strengths. on! is widely distributed in over 100,000 stores that cover 80 percent of total U.S. oral tobacco volume.
IQOS is the only FDA-authorized heated tobacco system. In July 2020, the FDA issued a Modified Risk Granted Order for the IQOS 2.4 Tobacco Heating System. We have exclusive rights to commercialize IQOS and three Marlboro HeatStick variants in the U.S. through our agreement with Philip Morris International.