Insights-Driven Product Development
Altria’s scientists, engineers, product developers and consumer researchers are accelerating our investments to build unique intellectual property and a robust pipeline of differentiated, innovative smoke-free tobacco products. We are combining our deep knowledge of adult smokers, data analytics and behavioral science to better understand what would motivate and then help adult smokers transition to smoke-free products.
Meanwhile, countless employees across our organization – from procurement and manufacturing, to marketing and sales – are working to gain new insights that will support future product development, as they work to bring our existing, premium smoke-free brands to market and support adult smokers’ transition to a smoke-free future.
For instance, we've maintained a robust adult tobacco consumer database and have developed unique consumer connections through loyalty programs. We are enhancing these tools by working with our retail trade partners to increase the depth and breadth of point-of-sale purchase data. These tools enable deeper understanding of purchasing behaviors and consumer journeys that inform product development to best meet the needs of adult tobacco consumers.