Moving Beyond Smoking
Our Marketing Approach
Marketing Responsibly
Altria's companies make some of the most iconic brands. Our companies make tobacco products and wine for adults. Society expects us to market them responsibly. We completely agree.
That's why our goal is to build relationships between our brands and their adult consumers while taking steps designed to limit reach to unintended audiences.
Engage & Lead Responsibly: 2020 - 2021
Corporate Responsibility Progress
As the industry leader, we have the duty and the opportunity to shape a better future for adult tobacco consumers, our employees and shareholders.
In 2020, we conducted a comprehensive review of stakeholder expectations, determined how those align with our business priorities and established six responsibility focus areas and goals to guide Altria’s actions toward achieving our Vision. This report will explain our assessment methodology, where we’re focused and why it matters, and how we will hold ourselves accountable to progress.
Sharing Our Expectations
Supply Chain Responsibility
Our companies work hard to develop strong, sustainable supply chains by partnering with thousands of suppliers from growers to manufacturers.
Our suppliers deliver high-quality goods and services, manage business risk and find innovative solutions to tough issues. Open dialogue, shared expectations and honest feedback contribute to these strong relationships – some dating back decades.
Protecting Our Resources
Environmental Management
Our companies play an active role in protecting our natural resources and reducing our environmental impact.
We understand the affect our companies and their products may have on our environment, including changes to water quality and availability and climate change, as well as the effect these changes in nature have on our companies.
Giving Back
Our Marketing Approach
Marketing Responsibly
Altria's companies make some of the most iconic brands. Our companies make tobacco products and wine for adults. Society expects us to market them responsibly. We completely agree.
That's why our goal is to build relationships between our brands and their adult consumers while taking steps designed to limit reach to unintended audiences.
Engage & Lead Responsibly: 2020 - 2021
Corporate Responsibility Progress
As the industry leader, we have the duty and the opportunity to shape a better future for adult tobacco consumers, our employees and shareholders.
In 2020, we conducted a comprehensive review of stakeholder expectations, determined how those align with our business priorities and established six responsibility focus areas and goals to guide Altria’s actions toward achieving our Vision. This report will explain our assessment methodology, where we’re focused and why it matters, and how we will hold ourselves accountable to progress.
Sharing Our Expectations
Supply Chain Responsibility
Our companies work hard to develop strong, sustainable supply chains by partnering with thousands of suppliers from growers to manufacturers.
Our suppliers deliver high-quality goods and services, manage business risk and find innovative solutions to tough issues. Open dialogue, shared expectations and honest feedback contribute to these strong relationships – some dating back decades.
Protecting Our Resources
Environmental Management
Our companies play an active role in protecting our natural resources and reducing our environmental impact.
We understand the affect our companies and their products may have on our environment, including changes to water quality and availability and climate change, as well as the effect these changes in nature have on our companies.
Giving Back
Our Marketing Approach
Marketing Responsibly
Altria's companies make some of the most iconic brands. Our companies make tobacco products and wine for adults. Society expects us to market them responsibly. We completely agree.
That's why our goal is to build relationships between our brands and their adult consumers while taking steps designed to limit reach to unintended audiences.
Engage & Lead Responsibly: 2020 - 2021
Corporate Responsibility Progress
As the industry leader, we have the duty and the opportunity to shape a better future for adult tobacco consumers, our employees and shareholders.
In 2020, we conducted a comprehensive review of stakeholder expectations, determined how those align with our business priorities and established six responsibility focus areas and goals to guide Altria’s actions toward achieving our Vision. This report will explain our assessment methodology, where we’re focused and why it matters, and how we will hold ourselves accountable to progress.
Sharing Our Expectations
Supply Chain Responsibility
Our companies work hard to develop strong, sustainable supply chains by partnering with thousands of suppliers from growers to manufacturers.
Our suppliers deliver high-quality goods and services, manage business risk and find innovative solutions to tough issues. Open dialogue, shared expectations and honest feedback contribute to these strong relationships – some dating back decades.
Protecting Our Resources
Environmental Management
Our companies play an active role in protecting our natural resources and reducing our environmental impact.
We understand the affect our companies and their products may have on our environment, including changes to water quality and availability and climate change, as well as the effect these changes in nature have on our companies.
