Our Voice & Actions
Unlocking the Power of Technology to Advance Our Progress
May 2024
We are transforming Altria through leading-edge analytics and innovative technologies that drive productivity and top-line growth. We believe our investments in technology will help us automate and improve various business processes and operations, leading to increased efficiency, improved customer satisfaction, and, ultimately, greater success in the marketplace.
Since announcing our 2025 responsibility focus areas and goals, we identified areas where investing in technology could strengthen our approach and accelerate progress.
In some cases, we strategically invested in new technology where we identified gaps. We introduced an internal Artificial Intelligence (AI) resource, AltriaGPT, as an important part of our digital strategy. We are leveraging AI to support engagements with adult tobacco consumers, customers and employees. This resource could enhance productivity and increase efficiency in performing certain tasks. It provides valuable insights into consumer behavior and preferences and is a key driver of our digital transformation, that we believe will help us remain competitive in the advancement of tobacco harm reduction.
We believe our investments in technology will help us automate and improve various business processes and operations...
Through a combination of technology and standardized systems and processes, we have been working to lower manufacturing operating cost and improve operational efficiencies, process control and labor productivity. With this transformation, our operators and front-line workers are adopting new ways of working, leveraging the Integrated Work Systems framework, and building a zero-loss mentality and culture of ownership and accountability for their area and equipment.
The Connect + Transform team is expanding our approach to innovation by launching Open Innovation. Through this work, we are creating exclusive networks of top-tier partners, including startup founders, investors, academics, inventors and others who share our strategic goals.
We learn as we go, and we are working to go farther, faster.