Science, Research
& Development
Our regulatory science team generates the scientific evidence needed to demonstrate that smoke-free tobacco products result in lower exposure to harmful and potentially harmful constituents and/or are lower risk when compared to conventional cigarettes. We’ve been at the forefront of developing new methodologies to assess the health impact of potentially reduced-risk tobacco products.
We follow a rigorous scientific framework for evaluating potentially reduced-risk tobacco products and supporting product applications to the FDA. This framework enables us to evaluate tobacco products from product design to individual product risk assessments to overall population impact.
Our Regulatory Affairs team applies this rigorous framework to substantiate candidate products demonstrating protection of public health in order to bring new reduced-risk products to adult tobacco consumers.
Advancing the Science; Making a Difference
Altria’s plays a critical role in shaping Altria’s pursuit of harm reduction and representing Altria in the scientific and public health community. Watch this video to hear more on this topic.
Insights-Driven Product Development
Altria’s scientists, engineers, product developers and consumer researchers collaborate closely to build unique intellectual property and a robust pipeline of differentiated, innovative smoke-free tobacco products. We’re combining our deep knowledge of adult smokers 21+, data analytics and behavioral science to better understand how to facilitate adult smokers 21+ transition to smoke-free products.
Meanwhile, countless employees across our organization – from procurement to manufacturing, marketing and sales – are working to gain new insights that will support future product development, while at the same time bringing our premium smoke-free brands to market and supporting adult smokers' 21+ transition to a smoke-free future.
For instance, we maintain a robust adult tobacco consumer database and have developed unique consumer connections through loyalty programs. We're enhancing these tools by working with our retail trade partners to increase the depth and breadth of point-of-sale purchase data. These tools enable deeper understanding of purchasing behaviors and consumer journeys that inform product development to best meet the needs of adult tobacco consumers.
