Our trade partners are instrumental in our continued business success and the responsible marketing and sales of tobacco products.
Our tobacco companies, in collaboration with Altria Group Distribution Company, sell their products through a network of wholesalers and retailers.
Wholesalers and retailers help us reach over 50 million adult tobacco consumers each year. Our sales coverage spans nearly 210,000 retail stores, representing approximately 92 percent of tobacco industry volume.
Through longstanding retail trade programs that support retailers of all sizes, we are able to meet the needs of our retail customers while delivering our premium brands to adult tobacco consumers.
- Enhance analytic and surveillance infrastructure that supports the financial viability of our supplier base and trade partners.
- Enhance trade participation in youth access prevention programs to establish retail and future sales channels as the most trusted place to responsibly sell and distribute tobacco products.
Underage Access Prevention at Retail
Deterring underage access is a principle at the core of Altria’s operating companies’ retail trade program. Our goal is to deepen our trade partners’ commitment to underage access prevention so that retail remains the most trusted place to responsibly sell tobacco products. For more than two decades, Altria’s tobacco companies have invested significantly in trade programs, retailer training and legislative efforts that help prevent underage access to tobacco products.
Our companies' retail programs include requirements and financial incentives to help prevent underage access to tobacco products – via retail sales and social sources. The requirements include teaching store clerks how to check IDs, placing We Card™ or equivalent signs in their stores, and placing signs reminding adults to not buy tobacco products for people under the legal age of purchase.
AGDC employees use image recognition technology to validate compliance with signage requirements on every visit to the store, and support retailers by replacing damaged or faded signage as needed throughout the year. Learn More About Our Progress