Trade Partners' Responsibility
Our tobacco companies, in collaboration with Altria Group Distribution Company, sell their products through a network of wholesalers and retailers, which help us reach more than 55 million adult tobacco consumers each year. Our sales support spans more than 211,000 retail stores, representing more than 92 percent of U.S. tobacco industry volume.
Through longstanding retail trade programs that support retailers of all sizes, we’re able to meet the needs of our retail customers while responsibly delivering our premium brands to adult tobacco consumers.
Underage Access Prevention
We’re committed to helping prevent underage use of tobacco products. Our goal is to enhance trade partner participation in underage access prevention programs to establish retail and future sales channels as the most trusted place to responsibly sell and distribute tobacco products. Read more about our underage access prevention efforts.
Responsible Approach to Owned Retail & E-commerce
Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. Part of that approach is providing responsible sales channels to support adult tobacco consumer transition from combustible cigarettes.
We recognize the importance of maintaining the security of our adult tobacco consumers’ information. We have numerous security measures in place that are designed to protect consumer information from unauthorized access, disclosure, use and modification. Our companies’ branded websites each have privacy statements that provide guidance on what information we collect, why we collect it, how we use and protect it, and how consumers can control and protect their personal information.
Our digital, risk management and law teams collaborate to monitor the industry for up-to-date cybersecurity practices and the evolving data privacy and security laws. For example, we've developed and implemented robust infrastructure designed to meet the requirements of the California Consumer Privacy Act, California’s “Shine the Light” Law and more.