Our Leadership

Dan Werth serves as Chief Digital Transformation Officer for Altria Client Services, where he leads Altria’s digital evolution. Dan is passionate about pursuing long-term growth for Altria, building high performing teams and developing trusted relationships with customers and key stakeholders.

Most recently, Dan worked in ALCS Corporate Strategy leading the work to support our long-term strategic planning against non-nicotine business opportunities. Over the previous 30 years of his career, he spent more than 19 years with MillerCoors, where he held various Sales positions with increasing authority, ending as the Chief Customer Officer. He spent more than three years with Ste. Michelle Wine Estates, leaving as the Chief Financial & Technology Officer and more than eight years with PM USA, where he held various positions in Operations, Corporate Finance and Sales. 

Dan is a graduate of James Madison University with a B.A. in Business Administration and Accounting. He continued his education in the University of North Carolina at Charlotte graduate program and Executive Development Programs at the London Business School and the Saïd Business School at the University of Oxford.

He previously served as a board member and Treasurer on the Washington State Wine Commission and board member on the Saint Archer Brewing company.